Redirect your domains to sales or landing pages.
The number 1 way buyers will find your domains is by typing them into the browser. Ensure they resolve to an effective sales page on your portfolio showcase or a landing page. Both should have an easy make offer form and a buy now option, if you set a BIN (buy it now) price.
Do not redirect your domains to 3rd party marketplaces.
This is one of the surest ways to lose potential buyers that are looking for domains like yours. They will land on your domain and will browse away to see what else is available and may completely forget your domain. You will be competing with hundreds or thousands of other similar domains that you do not own.
Even when you have BIN price, allow for offer submissions.
If you opt to set a BIN price, make sure that you also make a path to negotiating a better price. A make offer form will not only open doors to sales but will also help you to see level of interest in the domain.
On shops powered by DMP, domain landing pages and sales pages have both a BUY NOW option and MAKE AN OFFER form.
Set a minimum offer but don’t prevent lower offer submissions.
Sometimes a potential buyer may enter an offer lower than your minimum amount. This can be for various reasons. The buyer may not understand why or that you even have a minimum offer amount. Don’t discourage buyers from submitting an offer. Even low ball offers can turn into serious sales when the potential buyer gets to know and trust you via email or phone conversation.
On DMP Shops, as long as the buyer passes the human test on forms, then the offer is submitted. A message appears that the offer is below the minimum amount to allow for a higher offer submission, but the initial offer is nonetheless submitted. This maximizes the opportunities to decide if you want to counter the offers and start negotiations.
Reply quickly to submitted offers.
Don’t sit on offers. Strike the iron while it’s hot, to use a cliche. The interest may fade away over time or the potential buyer may decide to buy another similar domain. Unless your domain is ultra premium, most potential buyers may be considering a number of similar domains to purchase for their project. The more often they see your particular domain in an email or hear it spoken over the phone, the more it will be rooted in their minds. Think of commercials and how often they repeat a brand over and over again to make it stick in our minds when we are ready to make a purchase.
Ensure your phone number is clearly visible.
Some potential buyers may want to talk to you first before they feel comfortable to make a domain purchase from you. Or their confidence may grow just by seeing there is a phone number and not necessarily want to call you. Either way, you increase sales opportunities by having a phone number displayed.
Include detailed info on your sales or landing pages.
Including clear information such as length of the domain, its age (i.e. when it was first registered), how it looks as a web and email address, traffic stats, etc., may increase chances that it will stand out over other similar names. Also include a sales pitch as to why this particular domain is the one that the potential buyer should purchase.
With DMP, you can easily add all of this info across all of your domains, even a sales pitch that changes based on the domain name.
Send targeted cold sales emails.
If you have domains that are perfect matches for a particular company or industry, let them know that the domain is available and a means to contact you if the party is interested. If you provide a link to your professional looking website, this will motivate them even more to get in touch because they will see you as a serious business.
Note the words “targeted” and “perfect matches”. If your emails are not targeted and the domains you pitch are not perfect matches, then you are likely wasting valuable time and may get labeled for spam.
Call if possible.
If the potential buyer provides you with their phone number when they make an offer, call them. Hearing a voice humanizes the experience of buying a domain and will likely incline them even more to buy from you as opposed to another source.
Send follow up emails.
Make sure you keep a record of all domain offers you receive. Even if you don’t agree on a price, follow up in a month, 2 months, 3 months, etc. Send a simple email asking if the party is still interested in the domain. One of two things may happen, the potential buyer may increase their offer or you may decide you want to sell at the original offer (if no other offers come in). Following up is simple and much easier than sending cold emails.
With DMP, all of your domain offers are automatically stored and you can send an email with a single click.
Whether you are sending a cold email, responding to an offer, or talking on the phone, always be professional and never condescending or aggressive. Even if the person on the other end is unprofessional with you. This is because even if the conversation does not lead to a sale, you want to leave the door open for renegotiation at a later time. In emails, always include your name, company name, and phone number. Include the recipient’s personal name, whenever possible. This way your email will not easily end up in the junk folder, be deleted, or worse, be labeled as spam.
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